Digital Natives, Undefined

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Is Amazon a retailer?  E-commerce giant?  Cloud-computing service provider?  Logistics king?  Fulfillment behemoth?

Organizations such as these [see below]—digital natives that are not defined or constrained by any one industry—may seem like outliers.

Focusing on other companies such as Rakuten Ichiba (Japan) and Tencent (China), it becomes tough to categorize the industries these firms are operating in.  Why should we?

It's clear that digitization is shifting industry boundaries.

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