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"One of the biggest realisations we had when looking to expand was that credit card penetration is generally much lower in most markets outside the UK and US," he [Nigel Whiteoak, co-founder of LoveCrafts] explains.Payment difficulties contribute to about 15% of online shoppers abandoning their virtual shopping baskets before completing the purchase, research suggests. That and difficult-to-navigate, fiddly websites.
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from The Global Small Business Blog http://ift.tt/2gxgjXw
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