An Unrecognizable Brand Goes Global

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Athletic Propulsion Labs (APL) is a new player from California that is climbing the ranks to take on rivals such as Nike and Adidas.  It is considered an unrecognizable brand that is going global.

APL is different from shoe brands like Nike and Adidas. These big labels have become household names and their logos are globally recognizable. But instead of competing by forcing recognition of its own logo, APL is lettings its design speak for itself.

Learn more about how APL is paying attention to its core customers and outshining the glimmer of the Nike Swoosh or the Adidas triple stripe.

from The Global Small Business Blog http://ift.tt/2tN0uSl