Consumers Who Shop Internationally Spend More Than Those Who Shop Locally

©iStock/Scar1984

Quiz of the day. Name the top markets for e-commerce? Who are the next big players? Think you know? I thought I did too until I interviewed Melissa O'Malley, PayPal’s Director, Global Initiatives and Communications.

Read the entire interview here.

Meanwhile, Melissa O'Malley says:

Our research finds that consumers who shop internationally spend nearly twice as much as those who shop only domestically–clearly, cross-border sales can be a vital source of incremental revenue for merchants.

And related to cross-border sales, every so often I send out an Exporting Guide newsletter. My goal is for you to love learning about how to export. Are you on the list? Sign up on the right sidebar where it says Subscribe.

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