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| ©iStock/Murat Gocmen |
Vertically integrated product company
Boon Supply is bringing yet another change to the ecommerce business model: The company automatically gives 50 percent of every purchase value to over 500 causes and partners with schools to contribute $12.5 million annually to education programs.
Mompreneur and CEO Lily Kanter knows a thing or two about starting businesses. She co-founded home decor company
Serene & Lily after opening a baby furnishings store in California.
“Entrepreneurs are creative thinkers about a new idea. And I [Lily Kanter] think what it takes to be successful is, first of all, you've got to be really tough physically and emotionally because you get a lot of rejection,” she says. “You can't be defeated. You just have to keep plowing through.”
Learn
more about Boon Supply.
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