Boon Supply: Using Ecommerce as a Force for Good

©iStock/Murat Gocmen

Vertically integrated product company Boon Supply is bringing yet another change to the ecommerce business model:  The company automatically gives 50 percent of every purchase value to over 500 causes and partners with schools to contribute $12.5 million annually to education programs.

Mompreneur and CEO Lily Kanter knows a thing or two about starting businesses.  She  co-founded home decor company Serene & Lily after opening a baby furnishings store in California.

“Entrepreneurs are creative thinkers about a new idea. And I [Lily Kanter] think what it takes to be successful is, first of all, you've got to be really tough physically and emotionally because you get a lot of rejection,” she says. “You can't be defeated. You just have to keep plowing through.”

Learn more about Boon Supply.

from The Global Small Business Blog https://ift.tt/2CipR2N