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What is your commitment to customers? Does everybody in the company understand this commitment inside and out? Do you provide exemplary service? Friendly service? Accessible service? The service goal of online retailer Zappos is “Delivering happiness.” Define yours and carry through on it every step of the way.
Ours is:
"Everything we do is to help our customers compete more effectively and win in their marketplace.”
The customer service mentality should permeate your entire organization. Here's
how to go about it.
from The Global Small Business Blog http://bit.ly/2WTwehH
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