Are You Zone Skipping?

©iStock/nadia_bormotova

There are many challenges and obstacles that can derail global operations.

"Leading cross-continental teams is a bit of a balancing act," says Deepak Agarwal, founder of several global businesses. "There is so much to educate yourself on as you enter a global marketplace. You have to think beyond your home office. Localizing, or understanding the way business is conducted in the areas where your business is present, can have a tremendous positive impact on your strategy for going global."

Agarwal provides five (5) pointers concerning:

1. Language
2. Payment method
3. Price point and currency
4. Shipping (which brings up zone skipping)
5. Cultural nuances

Learn more here.

from The Global Small Business Blog https://ift.tt/34UDt0I