How Companies Screw Up Their Global Expansion

©iStock/metamorworks

Growing your startup internationally has plenty of benefits and earns you the title of Global CEO or your business defined as a global small business — but getting there is no easy feat.

International expansion can be your key to growth, but the path to taking on the world is long and arduous. There are many roads to success, but failures tend to have a lot in common.

To ensure you don't screw up your global expansion effort, focus on these six key areas.

from The Global Small Business Blog https://ift.tt/QVFUthW