Thursday, 10 March 2022

What Do You Do When There Is a Massive Movement That Says #BoycottXXXXX? (Fill In Your Company Name)

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McDonald’s and Coca-Cola are closing their Russian operations.  McDonald’s CEO Chris Kempczinski sent a note to staff yesterday afternoon (3/8/22) saying, “Our values mean we cannot ignore the needless suffering unfolding in Ukraine.” 

Is it really about McDonald's values? 

#BoycottMcDonalds had become a trending Twitter topic, and the Golden Arches ultimately decided to fold.  Kempczinski said the company will continue to pay its Russian employees.

When a company decides to pull out of a country is it because revenues are imploding?  People are suffering?  Customers are boycotting your brand?  Or, just no other choice than to get out?  



from The Global Small Business Blog https://ift.tt/GtxLYJD

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