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Thursday, 22 June 2023

How Can Global Businesses Best Account for Local Conditions As They Grow?

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©iStock/MOZCO Mateusz Szymanski
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run.

Tune in here for a conversation he had on Cold Call with Brian Kenny. Or read the transcript here.



from The Global Small Business Blog https://ift.tt/OzbvtU9

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