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Friday, 29 September 2023

Navigating E-Commerce on a Global Scale

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©iStock/NVS
In this interview with Boris Rütten, head of global ecommerce at CPG giant Henkel, he discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.

Three (3) key takeaways:

  1. Establishing successful partnerships in business requires a collaborative approach.
  2. Staying vigilant and adaptable to market trends is essential for sustained growth.
  3. Customizing strategies according to market-specific needs is key to thriving globally.


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