IP Assets Are the Heart of a Tech Company's Competitive Advantage

©iStock/DKosig

It goes without saying that intellectual property assets are the heart of a tech company's competitive advantage. So, you have to value them accurately to make informed decisions during global expansion.

Before scaling, you need to conduct a thorough IP audit first. By assessing the strength, uniqueness, and market potential of your IP assets, you can determine your value in a global marketplace. This should include, for example, new product designs, manufacturing equipment, and process recipes for making your new products.

The bottom line in any such analysis is to determine the financial benefits that your IP assets are expected to deliver to a new venture that you may license or otherwise partner with. 

As young tech companies set their sights on global expansion, the wisdom and guidance of an experienced IP investor can make all the difference.

from The Global Small Business Blog https://ift.tt/y9fXAtN