Navigating the Complexities of Different Markets, Particularly When Expanding Overseas

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Businesses that are growing internationally face a constant struggle: They have to establish global consistency in their marketing message, but they must also localize it for various regions. Although many businesses opt to manage their marketing and creative internally, it can be a challenging and resource-intensive task. 

Navigating the complexities of different markets, particularly when expanding overseas requires many considerations.  Here's one of them.

from The Global Small Business Blog https://ift.tt/o9CM4nE