Even the NBA Has an International Expansion Strategy

©iStock/hapabapa

The NBA's global reach has never been stronger, and the annual NBA Paris Games are a crucial part of that expansion. As the league continues to engage fans worldwide, these international events serve as a catalyst for growing the game and strengthening its global presence.

According to NBA Senior Vice President and Head of International Strategy Leah MacNab, international games are a "key component” of the NBA’s year-round efforts to grow the game globally and engage fans around the world.

With a passionate fanbase in France and across Europe, the NBA Paris Games provide an exclusive opportunity for fans to experience the league up close. 

Learn more about the NBA's international expansion strategy.

from The Global Small Business Blog https://ift.tt/jTfwD7x