What CP Brands Must Do to Reignite Relevance for Consumers, Customers and Capital Markets

©iStock/Mizina

For decades, scale brought success to consumer products (CP companies). They built mass-market brands that people trusted, believed in and even loved. They became part of the fabric of our daily lives. And they did it globally. But the rules have changed – and many big CP companies are facing a relentless drift toward irrelevance.

Learn why.

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