Brilliant Global Marketing Move For the Day

©iStock/tang90246

Last week, more than 1,000 people received PR packages from Lancôme. Many were content creators who had received free products from the [French-based] L’Oréal-owned beauty brand before.  But something was different this time: the mailers were addressed to A-list actresses Demi Moore and Zoe Saldaña.

If you received a package with Demi Moore's name on it, would you open it?  Or, if you ignored the addressee's name, opened it accidentally and realized quickly it was for Demi Moore, what would you do?

Find out why Lancôme's global marketing strategy worked.

from The Global Small Business Blog https://ift.tt/7kIg2hF