Not Her Mother's Cookies

©iStock/VeselovaElena

Meet Ashley Fields. She is one of the five daughters of Debbi Fields, the founder of the namesake cookie brand, has all of the family’s sweet treat recipes memorized by heart.

But those classic recipes are of little use in her very own baking journey. With her college roommate, Kimberly Anderson, she has co-founded Fields Good cookies, which are slightly healthier than her mother’s and contain ingredients that appeal to wellness-focused consumers.  One variety contains protein, and others claim to boost brain performance or aid sleep.

She's on to something because a recent McKinsey report found that two-thirds of global consumers were willing to pay 10 percent more for healthier alternatives to their regular snacks.

Your next favorite (global) cookies just found you.

from The Global Small Business Blog https://ift.tt/jXPsCAH