Are You Chasing a Future That Isn't Actually Being Built?

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Love this Opinion Guest Essay by Julie Averill, a former chief information officer of Lululemon. 

Averill says, "Companies these days are quick to stick “A.I.” in news releases, in earnings calls, in product names, in job postings and in titles at the top of their organizations. The real question is what strategy sits behind the abbreviation. A title costs nothing, but it doesn’t produce anything, either."

And she says that's a problem.  

When companies mistake an announcement for a strategy, they spend real money — and sometimes cut real jobs – chasing a future that isn’t actually being built. And in doing so, they’re persuading Americans to reject a powerful innovation that could do so much good for all of us.

Company leaders think A.I. is magic.  But Averill says the way out of this is not more hype. It’s honesty.

Read Averill's entire Opinion Guest Essay for the NY Times here.

from The Global Small Business Blog https://ift.tt/l9qPVDv