4 Easy Steps to Developing an Export Marketing Plan

©iStock/Tzido

Developing an export marketing plan doesn't have to be a gut-wrenching experience.  Quite the contrary.

Every successful marketing plan begins with thorough market research. As stated in the article I [Laurel Delaney] wrote below, your first market research project is usually the toughest because it's all unfamiliar terrain. But once you have collected the data you need to predict how a specific type of product will sell in a specific geographic location, you can use the information over and over again as a guideline for exports of similar products.

Biggest tip:  Try to begin with the end in mind: Where do you want to go and how will you know that you have arrived?

Discover the 4 easy steps to developing an export marketing plan here.

from The Global Small Business Blog https://ift.tt/2nB25EP