Standing Out Globally in the Sea of Swimwear

©iStock/Dmytro Bulanskyi

It's all about size.  Having a wide range of sizes can really be a huge point of difference for a swimwear company.  But to the point of this post, when Natasha Oakley and her best friend, Devin Brugman, created their blog, A Bikini a Day, in 2012, they had no idea their passion project would eventually turn into a multimillion-dollar global brand. 

The site, which expanded to feature fitness, travel and lifestyle content, was, at its core, a platform to celebrate curves and the diversity of women’s bodies. Oakley and Burgman’s ability to cater to that gap in the swimwear market, however, was the catalyst for the duo to launch Monday Swimwear in 2014.

Natasha and Devin are actively growing and expanding Monday Swimwear.  The brand plans to expand into international markets, as well as launch retail locations.

from The Global Small Business Blog https://ift.tt/Ak6gdI3