Xena Workwear Founder and CEO Ana Kraft Talks About Building a Global Brand Beyond Shrink It and Pink It (wegginar® 2/8/23)

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"Be safe, be you, be a badass." – Ana Kraft

Hello all women badasses (and entrepreneurs).  We invite you to join Women Entrepreneurs Grow Global's next wegginar® Wednesday, February 8, 2023 at 11:00 AM Central Time to hear from badass founder and CEO of Xena Workwear, Ana Kraft. She'll talk about "Building a Global Brand Beyond 'Shrink It and Pink It'." 

Ana's company engineers stylish safety shoes and functional apparel for women in STEM and the Trades. This new category of workwear helps professional women be safe and feel confident in any work environment. 

Transitioning between the office, to the manufacturing floor or construction site has never been so easy.

Ana holds a degree in International Project Engineering from Reutlingen University in Germany and currently resides in Detroit, Michigan. The causes that drive her include sustainable development, education and maximizing opportunities for women.

Ana will cover:

• Building a global brand
• Fundraising
• Scaling
• Working with a distributor
• Shipping
• Packaging
• Collecting payments
• Ecommerce
• Challenges/successes
• + more ...

To learn more and to register, visit, Women Entrepreneurs Grow Global®.  wegginar is free of charge thanks to badass (super cool) sponsors Bluedog Design, Associated Bank, FedEx, Global Care Clinical Trials and 1706 Advisors.

I'll [Laurel Delaney] see you there!  

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