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But what's easy is to expand too quickly or into the wrong markets. Nearly every company begins life in a single market, and determining when and how to expand internationally is a challenge every successful company must eventually address.
According to Forbes, the key to global success is simple in theory and complex in execution—to go global, you have to be local.
Here are three keys to getting this right.
Oh, one more thing. If you haven't read this book (pictured – and a book I [Laurel Delaney] authored), do it now, because it provides international expansion strategies and tips that help individuals go from thinking about going global to creating, running and maintaining a successful global business.
from The Global Small Business Blog https://ift.tt/0WYSndx
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