Why Language Barriers Are Still Holding Back Global Business Growth

©iStock/Tashatuvango

Going global is increasingly on a CEO’s and a CMO’s to-do list. In the UK alone, 87% of those businesses who trade internationally are planning on expanding their overseas operations this year, with a further 10% aiming to step outside the UK for the first time.

That’s a lot of cross-market communication campaigns. But, despite emerging technologies helping business bridge borders more easily than ever before, they’re still being held back by language barriers – to the tune of almost £50bn per year in the UK.

In this age of instantaneous tech, a lack of language skills is still putting global business success on mute. How can marketers avoid getting lost in translation?

Find out here.

from The Global Small Business Blog https://ift.tt/qL96kfy

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